In 2025, Facebook Ads for Chartered Accountants continue to be one of the most cost-effective and scalable ways to generate quality leads. Whether you're a solo CA or run a mid-sized financial consultancy, Facebook’s vast targeting capabilities allow you to reach your ideal clients with precision — even on a modest budget.
This guide is tailored to help CAs, tax consultants, and marketing professionals craft high-converting lead generation campaigns on Facebook and Instagram.
Steps to Create Facebook Ads for Chartered Accountants
Campaign Setup Workflow:
Step 4: Name your campaign using a clear and consistent format:
[Niche]_[Objective]_[Duration or Budget]_Campaign
Example:
CA_Leads_3Days_Campaign
For Chartered Accountants, the recommended daily budget is ₹500–₹1,000, depending on your reach and scale.
Adset Setup Workflow:
[Niche]_[Objective]_[Targeting Base]_Adset
Example: CA_Leads_Finance_Adset
Step 5: Begin by targeting Tier 1 Indian cities to focus on higher-value clients.
- Industry Interests: Accounting, Finance, Taxation, GST, Income Tax, etc.
- Job Titles: Roles with annual salaries between ₹2.5 lakh to ₹10 lakh.
- Investment Interests: People actively involved in the stock market.
Ad Setup Workflow:
Step 1: Name your Ad Set using a clear and standardized format:
[Niche]_[Objective]_[Targeting Base]_Ad
Example: CA_Leads_Finance_Ad
Step 2: Disable the Multi-Advertiser Ads option to ensure your ad competes only within your selected targeting parameters.
Step 3: Upload your Ad Creative (image or video) and craft an engaging primary text that captures attention.
Step 4: In the headline section, include strong Lead Magnet offers, such as:
- Free Tax or GST Consultation Call
- Book Your Free CA Consultation Now
- Get a Free ITR Review
- Request Free GST Compliance Check
Step 5: Review all campaign settings, then publish your ad, ad set, and campaign to go live.
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Conclusion:
In 2025, the Chartered Accountant industry is evolving — and so should your marketing. Running Facebook Ads doesn’t require a huge budget, but it demands clarity, precision, and consistency. By following this guide, you can create ads that speak directly to your ideal clients and generate leads that turn into paying customers.
Start with a clear offer, target the right audience, and let your expertise as a CA shine through every ad.
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