Introduction
In this article, we’ll walk you through what retargeting is, why it’s so important for your ad campaigns, and the exact steps to retarget video views on Facebook Ads without pixel . By the end, you’ll be able to create highly effective custom audiences, run better campaigns, and maximize your ROI—all without any technical pixel setup.
✅ What is Facebook Retargeting ?
Retargeting means showing ads to people who have already interacted with your brand. Instead of targeting cold audiences, you focus on people who have:
- Watched your videos
- Liked, commented, or shared your posts
- Visited your website (using Pixel or other methods)
✅ What is the Primary Goal of a Retargeting Campaign?
Why retargeting matters:
- Higher Conversion Rates – Warm audiences are more likely to convert.
- Better ROI – You spend less on convincing people compared to cold traffic.
- Brand Recall – Repeated exposure builds trust and credibility.
- Efficient Ad Spend – You reach people who have already shown interest.
✅ Steps to Retarget Video Views on Facebook Ads Without Pixel
Step 1: Create a New Campaign for Facebook Retargeting
- Go to Facebook Ads Manager and open the Campaigns tab.
- Click on ‘Create’ to launch a new campaign.
- Choose the campaign objective that matches your business goals (For demonstration purposes, I’m selecting the Lead objective.).
- Click ‘Continue’ to proceed.”
Step 2: Create Custom Audience for Retarget Video Watchers on Facebook
- Go to the Ad Set level.
- Navigate to the Audience section and open Custom Audiences.
- Click Create Audience and choose Custom Audience.
- Select Video under Meta sources, then click Next.
- Under engagement type, choose People who have viewed at least 50% of your video, and click Done.
- Click on Select Videos.
- From Video Sources, choose the relevant campaign.
- Enter the Campaign Name.
- All videos running under the selected campaign will appear. Select the desired videos and click Confirm.
- Set the Audience Retention period to 90 days.
- Enter a suitable Audience Name and click Create Audience.
Step 3: Save & Launch Campaign
- Next, select the custom audience you created, set up your ad, and launch the campaign.
✅ Conclusion
You don’t need a Pixel to take advantage of retargeting. By following these steps, you can retarget video views on Facebook Ads without pixel, build a warm audience, and drive more conversions from people who already trust your brand. Remember, video engagement is one of the strongest signals of interest—don’t let that audience go untapped.
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